Xuzhou Wanwu Wanzhong Food Technology Co., Ltd.

Founded in 2023 and headquartered in Tongshan District, Xuzhou City, Jiangsu Province, Xuzhou Wanwu Wanzhong Food Technology Co., Ltd. specializes in instant rice noodles and other fast-food products. In addition to operating flagship stores on traditional e-commerce platforms, the company actively embraces emerging live-streaming e-commerce models.

Its proprietary brand, "Mao Xiao Ji," serves as a typical example of a traditional food industry player undergoing digital transformation and upgrading. The brand's self-operated official stores are present on platforms including Douyin, Tmall, Kuaishou, Pinduoduo, and WeChat Video Channel Stores. It has collaborated with over 1,500 influencers and established deep partnerships with top-tier IPs across various platforms, such as Meione (Li Jiaqi, All Girls), Chen Jie Kiki, Yuhui Tongxing, and Oriental Selection.

The new brand has quickly gained popularity among younger consumers. Within just four months of its launch, a single product line surpassed one million yuan in sales, with average monthly sales growth exceeding 120%. Over three years, its meat-sauce rice noodle series has achieved sales of over 15 million yuan and has been consecutively named an "Annual Recommended Brand" by industry media. In 2024, the company reached a sales target of 13 million yuan, and in 2025, it exceeded 20 million yuan.

In 2024, the company expanded into offline operations by partnering with well-known local restaurant brands through a "store-within-a-store" model in the catering sector. To date, it has formed partnerships with over 3,000 chain restaurant locations nationwide. Capitalizing on the barbecue industry's sudden surge in popularity, the company strategically positioned itself to collaborate with barbecue restaurants and successfully executed this plan—with barbecue-focused partnerships now accounting for 70% of its offline business.

The brand has received multiple accolades, including:

"2023 Popular Snack Brand of the Year" by Shanghai Qu Na Chi;

"2024 Recommended Brand of the Year" by Shanghai Qu Na Chi;

Official recommendation by the Xuzhou Han Dynasty Stone Carving Research Association as "the local new consumer brand with the strongest cultural influence," among other honors.